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Advertising, The Uneasy Persuasion
- Its Dubious Impact on American Society
Engelsk Paperback
Advertising, The Uneasy Persuasion
- Its Dubious Impact on American Society
Engelsk Paperback

507 kr
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Om denne bog

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.

Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.

‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review

First published in 1984.

Product detaljer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781138966185
Indbinding:
Paperback
Udgave:
ISBN-10:
1138966185
Kategori:
Udg. Dato:
26 nov 2015
Længde:
24mm
Bredde:
236mm
Højde:
154mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
26 nov 2015
Forfatter(e):
Kategori sammenhænge