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Advertising, The Uneasy Persuasion
- Its Dubious Impact on American Society
Engelsk
Bogcover for Advertising, The Uneasy Persuasion af Michael Schudson, 9781138966185
Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781138966185
Indbinding:
Paperback
ISBN-10:
1138966185
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
15,4 x 23,6 x 2,4
Oplagsdato:
26 nov 2015
Forfatter(e):
Paperback 2015
Format:

Bog beskrivelse

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.

Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.

‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review

First published in 1984.

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Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9781138966185
Indbinding:
Paperback
ISBN-10:
1138966185
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
15,4 x 23,6 x 2,4
Oplagsdato:
26 nov 2015
Forfatter(e):
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