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Advertising to Children
- Concepts and Controversies
Engelsk
Bogcover for Advertising to Children af , 9780761912859
Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9780761912859
Indbinding:
Paperback
ISBN-10:
0761912851
Udg. Dato:
26 aug 1999
Størrelse i cm:
22,9 x 15,2 x 1,8
Oplagsdato:
26 aug 1999

Advertising to Children

- Concepts and Controversies
Engelsk
Paperback 1999
Format:

Bog beskrivelse
Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.
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Specifikationer
Sprog:
Engelsk
Sider:
336
ISBN-13:
9780761912859
Indbinding:
Paperback
ISBN-10:
0761912851
Udg. Dato:
26 aug 1999
Størrelse i cm:
22,9 x 15,2 x 1,8
Oplagsdato:
26 aug 1999
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