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Advertising to Children in China
Engelsk
Bogcover for Advertising to Children in China af Kara Chan, James U. McNeal, 9789629961428
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9789629961428
Indbinding:
Hardback
ISBN-10:
9629961423
Udg. Dato:
31 jan 2004
Størrelse i cm:
23,5 x 16,2 x 1,7
Oplagsdato:
31 jan 2004
Forfatter(e):
Hardback 2004
Format:

Bog beskrivelse
China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.
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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9789629961428
Indbinding:
Hardback
ISBN-10:
9629961423
Udg. Dato:
31 jan 2004
Størrelse i cm:
23,5 x 16,2 x 1,7
Oplagsdato:
31 jan 2004
Forfatter(e):
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