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Affect, Emotion, and Rhetorical Persuasion in Mass Communication
Engelsk Paperback
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Affect, Emotion, and Rhetorical Persuasion in Mass Communication

Engelsk Paperback

425 kr
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Om denne bog

This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines. Contributions from a wide range of scholars feature theoretical overviews and critical perspectives on the movement commonly referred to as "the affective turn" as well as case studies. Critical investigations of the rhetorical strategies behind the 2016 United States presidential election, public health and antiterrorism mass media campaigns, television commercials, and the digital spread of fake news, among other issues, will prove to be both timely and of enduring value. This book will be of use to advanced undergraduates, graduate students, and active researchers in communication, rhetoric, political science, social psychology, sociology, and cultural studies.

Product detaljer
Sprog:
Engelsk
Sider:
238
ISBN-13:
9780815374398
Indbinding:
Paperback
Udgave:
ISBN-10:
0815374399
Udg. Dato:
8 okt 2018
Længde:
20mm
Bredde:
227mm
Højde:
152mm
Forlag:
Taylor & Francis Inc
Oplagsdato:
8 okt 2018
Forfatter(e):
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