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Agile Marketing

- Unlock Adaptive and Data-driven Marketing for Long-term Success
Af: Neil Perkin Engelsk Paperback

Agile Marketing

- Unlock Adaptive and Data-driven Marketing for Long-term Success
Af: Neil Perkin Engelsk Paperback
Tjek vores konkurrenters priser

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today''s changeable environment.

Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi.

Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.

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Tjek vores konkurrenters priser
Normalpris
kr 307
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today''s changeable environment.

Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi.

Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9781398605107
Indbinding: Paperback
Udgave:
ISBN-10: 1398605107
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 3 apr 2022
Længde: 19mm
Bredde: 234mm
Højde: 155mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 apr 2022
Forfatter(e): Neil Perkin
Forfatter(e) Neil Perkin

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781398605107

Sprog Engelsk

Indbinding Paperback

Sider 288

Udgave

Længde 19mm

Bredde 234mm

Højde 155mm

Udg. Dato 3 apr 2022

Oplagsdato 3 apr 2022

Forlag Kogan Page Ltd

Kategori sammenhænge