Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Agile Marketing Performance Management
- 10 Success Factors for Maximizing Marketing ROI Dynamically
Engelsk
Bogcover for Agile Marketing Performance Management af Sascha Sturze, Claudio Righetti, Matthias Rasztar, Markus Hoyer, 9783658380526
Specifikationer
Sprog:
Engelsk
Sider:
115
ISBN-13:
9783658380526
Indbinding:
Hardback
ISBN-10:
3658380527
Udg. Dato:
30 okt 2022
Størrelse i cm:
23,5 x 15,5
Forlag:
Serie:
Management for Professionals
Oplagsdato:
30 okt 2022

Agile Marketing Performance Management

- 10 Success Factors for Maximizing Marketing ROI Dynamically
Engelsk
Hardback 2022
Format:

Bog beskrivelse

This book helps marketing decision makers in allocating their budget to diverse communication channels and different business units in an ROI-optimal way, and to adapt it in an agile manner. The optimal allocation of resources in marketing is not very complex in theory, but in practice a variety of questions arise, for example: How do you find the optimal mix, even across brands and product lines, and how do you adjust it dynamically? What is the right balance between image and performance marketing? How do you tackle strategic data management and other organizational challenges?

The authors guide the reader through the entire process from data collection to marketing mix modeling and campaign tracking to tool selection. The book strikes the right balance between theoretical sophistication and necessary pragmatism, with numerous concrete recommendations for decision makers.



... Vis mere

Hos Booktok
486 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
115
ISBN-13:
9783658380526
Indbinding:
Hardback
ISBN-10:
3658380527
Udg. Dato:
30 okt 2022
Størrelse i cm:
23,5 x 15,5
Forlag:
Serie:
Management for Professionals
Oplagsdato:
30 okt 2022
Finder produkter...
Kategori sammenhænge