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Airline Operations and Management

- A Management Textbook
Af: Bruce G. Billig, Gerald N. Cook Engelsk Paperback

Airline Operations and Management

- A Management Textbook
Af: Bruce G. Billig, Gerald N. Cook Engelsk Paperback
Tjek vores konkurrenters priser

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

Updates for the second edition include:

  • Fresh data and examples
  • A range of international case studies exploring real-life applications
  • New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models
  • New chapters on fleet management and labor relations and HRM
  • Lecture slides for instructors

This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

Tjek vores konkurrenters priser
Normalpris
kr 592
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

Updates for the second edition include:

  • Fresh data and examples
  • A range of international case studies exploring real-life applications
  • New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models
  • New chapters on fleet management and labor relations and HRM
  • Lecture slides for instructors

This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

Produktdetaljer
Sprog: Engelsk
Sider: 394
ISBN-13: 9781032268729
Indbinding: Paperback
Udgave: 2
ISBN-10: 1032268727
Udg. Dato: 4 maj 2023
Længde: 27mm
Bredde: 235mm
Højde: 154mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 4 maj 2023
Forfatter(e) Bruce G. Billig, Gerald N. Cook


Kategori Forretningsstrategier


ISBN-13 9781032268729


Sprog Engelsk


Indbinding Paperback


Sider 394


Udgave 2


Længde 27mm


Bredde 235mm


Højde 154mm


Udg. Dato 4 maj 2023


Oplagsdato 4 maj 2023


Forlag Taylor & Francis Ltd

Kategori sammenhænge