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Airline Operations and Management
- A Management Textbook
Engelsk
Bogcover for Airline Operations and Management af Bruce G. Billig, Gerald N. Cook, 9781032268729
Specifikationer
Sprog:
Engelsk
Sider:
394
ISBN-13:
9781032268729
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1032268727
Udg. Dato:
4 maj 2023
Størrelse i cm:
15,4 x 23,5 x 2,7
Oplagsdato:
4 maj 2023

Airline Operations and Management

- A Management Textbook
Engelsk
Paperback 2023
Format:

Bog beskrivelse

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

Updates for the second edition include:

  • Fresh data and examples
  • A range of international case studies exploring real-life applications
  • New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models
  • New chapters on fleet management and labor relations and HRM
  • Lecture slides for instructors

This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

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Specifikationer
Sprog:
Engelsk
Sider:
394
ISBN-13:
9781032268729
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1032268727
Udg. Dato:
4 maj 2023
Størrelse i cm:
15,4 x 23,5 x 2,7
Oplagsdato:
4 maj 2023
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