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Airlines: Managing to Make Money
Engelsk
Bogcover for Airlines: Managing to Make Money af Stephen Holloway, 9781138381087
Specifikationer
Sprog:
Engelsk
Sider:
456
ISBN-13:
9781138381087
Indbinding:
Paperback
ISBN-10:
113838108X
Udg. Dato:
23 aug 2018
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
23 aug 2018
Forfatter(e):

Airlines: Managing to Make Money

Engelsk
Paperback 2018
Format:

Bog beskrivelse
Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well-illustrated book presents critical new approaches to developing customer-centered airline strategies. Designed for a wide audience of aviation management students and professionals it acts as a linking text, using a services management approach to integrate strategy, marketing, human resources management and operations. Written in an accessible and practical style, it is the first book to draw together a broad range of knowledge from contemporary management fields to produce a framework specifically relevant to the airline industry. It is an unparalleled resource for students and airline managers alike.
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Specifikationer
Sprog:
Engelsk
Sider:
456
ISBN-13:
9781138381087
Indbinding:
Paperback
ISBN-10:
113838108X
Udg. Dato:
23 aug 2018
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
23 aug 2018
Forfatter(e):
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