Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Airport Marketing
- Strategies to Cope with the New Millennium Environment
Engelsk
Bogcover for Airport Marketing af David Jarach, 9781138278059
Specifikationer
Sprog:
Engelsk
Sider:
156
ISBN-13:
9781138278059
Indbinding:
Paperback
ISBN-10:
113827805X
Udg. Dato:
31 okt 2016
Størrelse i cm:
15,6 x 23,4 x 1,7
Oplagsdato:
31 okt 2016
Forfatter(e):

Airport Marketing

- Strategies to Cope with the New Millennium Environment
Engelsk
Paperback 2016
Format:

Bog beskrivelse
Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The ''aviation-related activities'' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The ''non-aviation-related'' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called ''commercial airport'' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
... Vis mere

Forlags Vejl. pris
605,80 kr
Hos Booktok
527 kr
spar 13%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
156
ISBN-13:
9781138278059
Indbinding:
Paperback
ISBN-10:
113827805X
Udg. Dato:
31 okt 2016
Størrelse i cm:
15,6 x 23,4 x 1,7
Oplagsdato:
31 okt 2016
Forfatter(e):
Finder produkter...
Kategori sammenhænge