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All Business is Local
- Why Place Matters More than Ever in a Global, Virtual World
Engelsk
Bogcover for All Business is Local af John Quelch, Katherine Jocz, 9780241961643
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780241961643
Indbinding:
Paperback
ISBN-10:
0241961645
Udg. Dato:
23 feb 2012
Størrelse i cm:
17,1 x 23,5 x 1,2
Oplagsdato:
23 feb 2012
Forfatter(e):

All Business is Local

- Why Place Matters More than Ever in a Global, Virtual World
Engelsk
Paperback 2012
Format:

Bog beskrivelse

What''s the most important factor in business today? Global competition? Digital development? Or is the age-old concept of ''place'' actually the key to success even in todays advanced economy?

Marketing experts John Quelch and Katherine Jocz believe that huge opportunities are on offer to marketers and business leaders if they stay focussed on the power of locality. In All Business Is Local, they propose a radically different way of looking at marketing. As society becomes increasingly globalized and obsessed with the virtual world, businesses can easily forget that ''place'' is more relevant than ever, and that it remains a major factor in the way we organize our lives.

Radically redefining ''place'' as a business imperative in the global economy, Quelch and Jocz explore five categories (psychological, physical, virtual, geographical and global) and teach us that just as customers'' relationships to places profoundly affect their relationships to businesses, today''s companies - large and small - have to be local as well as global in order to succeed.

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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780241961643
Indbinding:
Paperback
ISBN-10:
0241961645
Udg. Dato:
23 feb 2012
Størrelse i cm:
17,1 x 23,5 x 1,2
Oplagsdato:
23 feb 2012
Forfatter(e):
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