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America in JeruSALEm

- Globalization, National Identity, and Israeli Advertising
Af: Eli Avraham, Anat First Engelsk Hardback

America in JeruSALEm

- Globalization, National Identity, and Israeli Advertising
Af: Eli Avraham, Anat First Engelsk Hardback
Tjek vores konkurrenters priser
In America in JeruSALEm, the authors examine the effects of globalization and Americanization on the national identity of small nations. Using Israel as a case study, First and Avraham analyzed the changes in Israeli advertising over the past two decades. They found that since the ''90s, Israeli advertisers began using American symbols, values, sights, and heroes to promote diverse products without any consideration of the place they were actually made. The perspective offered in this book—a consideration of advertising as a locus of the tension between national identity and globalization/Americanization—is an innovative one, generating a model that can be used to analyze national identity through advertising in the age of globalization/Americanization. Although many books have focused on numerous aspects of Israeli society, America in JeruSALEm offers a new and accessible perspective on the changes in Israeli identity.
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In America in JeruSALEm, the authors examine the effects of globalization and Americanization on the national identity of small nations. Using Israel as a case study, First and Avraham analyzed the changes in Israeli advertising over the past two decades. They found that since the ''90s, Israeli advertisers began using American symbols, values, sights, and heroes to promote diverse products without any consideration of the place they were actually made. The perspective offered in this book—a consideration of advertising as a locus of the tension between national identity and globalization/Americanization—is an innovative one, generating a model that can be used to analyze national identity through advertising in the age of globalization/Americanization. Although many books have focused on numerous aspects of Israeli society, America in JeruSALEm offers a new and accessible perspective on the changes in Israeli identity.
Produktdetaljer
Sprog: Engelsk
Sider: 156
ISBN-13: 9780739133255
Indbinding: Hardback
Udgave:
ISBN-10: 073913325X
Udg. Dato: 26 okt 2009
Længde: 16mm
Bredde: 163mm
Højde: 240mm
Forlag: Lexington Books
Oplagsdato: 26 okt 2009
Forfatter(e): Eli Avraham, Anat First
Forfatter(e) Eli Avraham, Anat First


Kategori Medievidenskab: reklame og samfund


ISBN-13 9780739133255


Sprog Engelsk


Indbinding Hardback


Sider 156


Udgave


Længde 16mm


Bredde 163mm


Højde 240mm


Udg. Dato 26 okt 2009


Oplagsdato 26 okt 2009


Forlag Lexington Books

Kategori sammenhænge