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American Advertising in Poland
- A Study of Cultural Interactions Since 1990
Engelsk
Bogcover for American Advertising in Poland af Jeffrey K. Johnson, 9780786437979
Specifikationer
Sprog:
Engelsk
Sider:
244
ISBN-13:
9780786437979
Indbinding:
Paperback
ISBN-10:
0786437979
Kategori:
Udg. Dato:
29 dec 2008
Størrelse i cm:
23,0 x 16,6 x 1,0
Oplagsdato:
29 dec 2008
Forfatter(e):

American Advertising in Poland

- A Study of Cultural Interactions Since 1990
Engelsk
Paperback 2008
Format:

Bog beskrivelse

This volume examines advertising for McDonald''s, Levi''s, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland''s cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.

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Specifikationer
Sprog:
Engelsk
Sider:
244
ISBN-13:
9780786437979
Indbinding:
Paperback
ISBN-10:
0786437979
Kategori:
Udg. Dato:
29 dec 2008
Størrelse i cm:
23,0 x 16,6 x 1,0
Oplagsdato:
29 dec 2008
Forfatter(e):
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