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American Businesses in China
- Balancing Culture and Communication, 3d ed.
Engelsk Paperback
American Businesses in China
- Balancing Culture and Communication, 3d ed.
Engelsk Paperback

475 kr
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Om denne bog

Since the publication of earlier editions of this book, China''s political and economic landscapes have changed dramatically, with the rise of new leadership, evolving alliances, tariff wars, educational policies and technological advancements. Focusing on Chinese-American ventures, this expanded and revised edition chronicles the investments that have marked China''s astonishing growth in the 21st century.

Adding another dimension to the exploration of Chinese-American commerce, this edition discusses China''s roots in Confucian identity and its effect on modern business culture. Case studies of American businesses that have been successful in China are included. Reflecting upon the changing nature of Chinese consumerism and international corporate behavior, the authors close with specific suggestions for those interested in doing business in China.

Product detaljer
Sprog:
Engelsk
Sider:
341
ISBN-13:
9781476672274
Indbinding:
Paperback
Udgave:
ISBN-10:
147667227X
Kategori:
Udg. Dato:
6 aug 2019
Længde:
18mm
Bredde:
178mm
Højde:
254mm
Forlag:
McFarland & Co Inc
Oplagsdato:
6 aug 2019
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