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American Businesses in China
- Balancing Culture and Communication, 3d ed.
Engelsk
Bogcover for American Businesses in China af Nancy Lynch Street, Marilyn J. Matelski, 9781476672274
Specifikationer
Sprog:
Engelsk
Sider:
341
ISBN-13:
9781476672274
Indbinding:
Paperback
ISBN-10:
147667227X
Kategori:
Udg. Dato:
6 aug 2019
Størrelse i cm:
25,4 x 17,8 x 1,8
Oplagsdato:
6 aug 2019

American Businesses in China

- Balancing Culture and Communication, 3d ed.
Engelsk
Paperback 2019
Format:

Bog beskrivelse

Since the publication of earlier editions of this book, China''s political and economic landscapes have changed dramatically, with the rise of new leadership, evolving alliances, tariff wars, educational policies and technological advancements. Focusing on Chinese-American ventures, this expanded and revised edition chronicles the investments that have marked China''s astonishing growth in the 21st century.

Adding another dimension to the exploration of Chinese-American commerce, this edition discusses China''s roots in Confucian identity and its effect on modern business culture. Case studies of American businesses that have been successful in China are included. Reflecting upon the changing nature of Chinese consumerism and international corporate behavior, the authors close with specific suggestions for those interested in doing business in China.

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Specifikationer
Sprog:
Engelsk
Sider:
341
ISBN-13:
9781476672274
Indbinding:
Paperback
ISBN-10:
147667227X
Kategori:
Udg. Dato:
6 aug 2019
Størrelse i cm:
25,4 x 17,8 x 1,8
Oplagsdato:
6 aug 2019
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