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American Sports in an Age of Consumption

- How Commercialization Is Changing the Game
Engelsk Paperback

American Sports in an Age of Consumption

- How Commercialization Is Changing the Game
Engelsk Paperback

332 kr
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Om denne bog

Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands.

The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves.

Instructors considering this book for use in a course may request an examination copy here.

Product detaljer
Sprog:
Engelsk
Sider:
204
ISBN-13:
9780786498888
Indbinding:
Paperback
Udgave:
ISBN-10:
0786498889
Kategori:
Udg. Dato:
27 jul 2016
Længde:
10mm
Bredde:
152mm
Højde:
229mm
Forlag:
McFarland & Co Inc
Oplagsdato:
27 jul 2016
Forfatter(e):
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