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American Television Abroad

- Hollywood's Attempt to Dominate World Television
Af: Kerry Segrave Engelsk Paperback

American Television Abroad

- Hollywood's Attempt to Dominate World Television
Af: Kerry Segrave Engelsk Paperback
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Once the major Hollywood studios got over their loathing of television as an entertainment medium, they moved quickly to try to dominate both domestic and international programming. In the United States, the eight major studios controlled an overwhelming majority of all television programming by the early 1950s. Their efforts in foreign markets were not quite so successful, but by the 1990s U.S. distributors controlled about 75 percent of the international television trade.

Hollywood''s efforts in television were often thwarted by governments that recognized the airwaves as a public resource and intervened in varying degrees to keep the studios'' programing off the air in their countries. Still the U.S. industry found various ways to provide American fare to foreign viewers. Even into the 1980s, for example, some Hollywood shows could be bought by foreign broadcasters for fees as low as $25 per segment. Despite these efforts the American studios have never been able to completely dominate foreign airwaves: Viewers usually prefer their own, domestic fare to that offered by Hollywood. This history fully documents the U.S. television industry''s efforts in foreign markets and how it continues to look for new markets.

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Once the major Hollywood studios got over their loathing of television as an entertainment medium, they moved quickly to try to dominate both domestic and international programming. In the United States, the eight major studios controlled an overwhelming majority of all television programming by the early 1950s. Their efforts in foreign markets were not quite so successful, but by the 1990s U.S. distributors controlled about 75 percent of the international television trade.

Hollywood''s efforts in television were often thwarted by governments that recognized the airwaves as a public resource and intervened in varying degrees to keep the studios'' programing off the air in their countries. Still the U.S. industry found various ways to provide American fare to foreign viewers. Even into the 1980s, for example, some Hollywood shows could be bought by foreign broadcasters for fees as low as $25 per segment. Despite these efforts the American studios have never been able to completely dominate foreign airwaves: Viewers usually prefer their own, domestic fare to that offered by Hollywood. This history fully documents the U.S. television industry''s efforts in foreign markets and how it continues to look for new markets.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 336
ISBN-13: 9780786476169
Indbinding: Paperback
Udgave:
ISBN-10: 0786476168
Kategori: Film-, TV- & radioselskaber
Udg. Dato: 10 maj 2013
Længde: 17mm
Bredde: 152mm
Højde: 229mm
Forlag: McFarland & Co Inc
Oplagsdato: 10 maj 2013
Forfatter(e): Kerry Segrave
Forfatter(e) Kerry Segrave

Kategori Film-, TV- & radioselskaber

ISBN-13 9780786476169

Sprog Engelsk

Indbinding Paperback

Sider 336

Udgave

Længde 17mm

Bredde 152mm

Højde 229mm

Udg. Dato 10 maj 2013

Oplagsdato 10 maj 2013

Forlag McFarland & Co Inc

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