Amplify

A blueprint for boosting activism and building support for the causes you care about using fan-building tactics from the music industry and featuring the voices of today’s most passionate change-makers, from the bassist for AJR and founder of Planet Reimagined.

From stadium acts to indie singer-songwriters, musicians have pioneered ways of sparking passion, building awareness, and catalyzing engagement. Now imagine if the causes you cared about—from the fight to protect the planet to campaigns promoting global health or LGBTQIA+ rights—had the same fervent support as your favorite artists.

Adam Met, member of the multi-platinum band AJR, climate advocate, and educator, has firsthand experience growing a band from an audience of three or four to now selling out arenas. With award-winning journalist Heather Landy, he applies successful fan-building tactics to building up movements in exciting, innovative ways. Amplify shows how to smartly attract passionate supporters (i.e. fans) using the tactics of engagement, collaboration, and authentic connection, to inspire them to carry your message to the world and spur others to action.

This movement-building manifesto includes cutting-edge research and strategies from today’s most effective organizers, engagers, and thinkers, including extensive interviews with: 

• Adam Grant (Wharton professor) on embracing disagreement within a movement.
• Christiana Figueres (Paris Climate Agreement architect) on finding a path to solutions.
• Andrew Yang (former U.S. presidential candidate) on becoming the front person for your ideas.
• David Hogg (March for Our Lives co-founder) on the challenges in building a youth-led movement.
• Sue Doster (NYC Pride co-chair) on keeping movements nimble and relevant.
• Glenn Beck (conservative commentator) on finding common ground.
• Jim Gaffigan (comedian) on setting and achieving goals.
• Bill Nye (scientist and entertainer) on communication that connects with people.

Amplify’s innovative toolkit will help you find your voice and maximize your impact in the world of social progress to create the change you want to see.