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An Advertiser's Guide to Better Radio Advertising
- Tune In to the Power of the Brand Conversation Medium
Engelsk
Bogcover for An Advertiser's Guide to Better Radio Advertising af Andrew Ingram, Mark Barber, 9780470012925
Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780470012925
Indbinding:
Hardback
ISBN-10:
0470012927
Kategori:
Udg. Dato:
22 apr 2005
Størrelse i cm:
15,8 x 23,4 x 2,2
Oplagsdato:
22 apr 2005
Forfatter(e):
Genre:

An Advertiser's Guide to Better Radio Advertising

- Tune In to the Power of the Brand Conversation Medium
Engelsk
Hardback 2005
Format:

Bog beskrivelse
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium".
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Specifikationer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9780470012925
Indbinding:
Hardback
ISBN-10:
0470012927
Kategori:
Udg. Dato:
22 apr 2005
Størrelse i cm:
15,8 x 23,4 x 2,2
Oplagsdato:
22 apr 2005
Forfatter(e):
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