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An Analysis of Pankaj Ghemawat's Distance Still Matters
- The Hard Reality of Global Expansion
Engelsk Paperback

An Analysis of Pankaj Ghemawat's Distance Still Matters

- The Hard Reality of Global Expansion
Engelsk Paperback

108 kr
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Om denne bog

"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.

Product detaljer
Sprog:
Engelsk
Sider:
112
ISBN-13:
9781912453009
Indbinding:
Paperback
Udgave:
ISBN-10:
1912453002
Udg. Dato:
15 maj 2018
Længde:
7mm
Bredde:
129mm
Højde:
199mm
Forlag:
Macat International Limited
Oplagsdato:
15 maj 2018
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