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An Insider's Guide to Place Branding
- Shaping the Identity and Reputation of Cities, Regions and Countries
Engelsk
Bogcover for An Insider's Guide to Place Branding af Florian Kaefer, 9783030671433
Specifikationer
Sprog:
Engelsk
Sider:
289
ISBN-13:
9783030671433
Indbinding:
Hardback
ISBN-10:
3030671437
Kategori:
Udg. Dato:
30 mar 2021
Størrelse i cm:
16,1 x 24,1 x 2,5
Oplagsdato:
30 mar 2021
Forfatter(e):

An Insider's Guide to Place Branding

- Shaping the Identity and Reputation of Cities, Regions and Countries
Engelsk
Hardback 2021
Format:

Bog beskrivelse
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

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Specifikationer
Sprog:
Engelsk
Sider:
289
ISBN-13:
9783030671433
Indbinding:
Hardback
ISBN-10:
3030671437
Kategori:
Udg. Dato:
30 mar 2021
Størrelse i cm:
16,1 x 24,1 x 2,5
Oplagsdato:
30 mar 2021
Forfatter(e):
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