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An Insider's Guide to Place Branding
- Shaping the Identity and Reputation of Cities, Regions and Countries
Engelsk Paperback
An Insider's Guide to Place Branding
- Shaping the Identity and Reputation of Cities, Regions and Countries
Engelsk Paperback

290 kr
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Om denne bog
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.


Product detaljer
Sprog:
Engelsk
Sider:
289
ISBN-13:
9783030671464
Indbinding:
Paperback
Udgave:
ISBN-10:
3030671461
Kategori:
Udg. Dato:
31 mar 2022
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
31 mar 2022
Forfatter(e):
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