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An Introduction to Fashion Retailing

- From Managing to Merchandising
Af: Dimitri Koumbis Engelsk Paperback

An Introduction to Fashion Retailing

- From Managing to Merchandising
Af: Dimitri Koumbis Engelsk Paperback
Tjek vores konkurrenters priser

If you’re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he’ll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You’ll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.

This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There’s also a whole new chapter introducing visual merchandising, expanding on the importance of the store’s overall design and visual representation of products.

Tjek vores konkurrenters priser
Normalpris
kr 297
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

If you’re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he’ll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You’ll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.

This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There’s also a whole new chapter introducing visual merchandising, expanding on the importance of the store’s overall design and visual representation of products.

Produktdetaljer
Sprog: Engelsk
Sider: 168
ISBN-13: 9781350098275
Indbinding: Paperback
Udgave: 2
ISBN-10: 1350098272
Udg. Dato: 25 mar 2021
Længde: 11mm
Bredde: 230mm
Højde: 160mm
Forlag: Bloomsbury Publishing PLC
Oplagsdato: 25 mar 2021
Forfatter(e): Dimitri Koumbis
Forfatter(e) Dimitri Koumbis


Kategori Detailhandel og grossistvirksomhed


ISBN-13 9781350098275


Sprog Engelsk


Indbinding Paperback


Sider 168


Udgave 2


Længde 11mm


Bredde 230mm


Højde 160mm


Udg. Dato 25 mar 2021


Oplagsdato 25 mar 2021


Forlag Bloomsbury Publishing PLC

Kategori sammenhænge