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Analyzing Media Messages

- Using Quantitative Content Analysis in Research

Analyzing Media Messages

- Using Quantitative Content Analysis in Research
Tjek vores konkurrenters priser

The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research.

Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout.

This is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.

Tjek vores konkurrenters priser
Normalpris
kr 459
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research.

Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout.

This is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.

Produktdetaljer
Sprog: Engelsk
Sider: 232
ISBN-13: 9781032264677
Indbinding: Paperback
Udgave: 5
ISBN-10: 1032264675
Kategori: Medievidenskab
Udg. Dato: 22 dec 2023
Længde: 17mm
Bredde: 229mm
Højde: 152mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 22 dec 2023
Forfatter(e) Jennette Lovejoy, Brendan R. Watson, Stephen Lacy, Daniel Riffe


Kategori Medievidenskab


ISBN-13 9781032264677


Sprog Engelsk


Indbinding Paperback


Sider 232


Udgave 5


Længde 17mm


Bredde 229mm


Højde 152mm


Udg. Dato 22 dec 2023


Oplagsdato 22 dec 2023


Forlag Taylor & Francis Ltd

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