Anatomy of a Breakthrough

<p><b>* As heard on<i> The Diary of a CEO</i> with Steven Bartlett *</b><br><br><b>'A brilliant detective story about the sources of human creativity. I loved it' - Malcolm Gladwell</b><br><br><b>'Important, entertaining, practical, and timely' - Arianna Huffington</b><i><br><br>Anatomy of a Breakthrough</i> is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full potential. <br><br>All of us go through episodes of simply being <i>stuck</i>, whether we're trapped in a thankless job, wrestling writer's block, muddling through a midlife crisis, or fixing a fraying friendship. The resulting malaise is often chronic, dangerous to our mental health, and with severe consequences to our success and development. What if there was a proven plan to get unstuck and break through?<br><br><i>Anatomy of a Breakthrough</i> is the remedy for overcoming the impediments holding us back. Professor of Marketing, and <i>New York Times</i>-bestselling author, Adam Alter offers a brilliant new framework for not only getting unstuck but also going on to flourish. Critically, he introduces us to the Friction Audit - a test to work out where our sticking points lie between our Head, Heart and Habits - and then he takes us on a roadmap to break through.<br><br>Artfully weaving together scientific studies, anecdotes, and interviews, and illustrated with stories of the great 'unstickers' amongst us, <i>Anatomy of a Breakthrough </i>will inspire anyone to boldly break away from the things holding them back, and to realise their goals.</p>