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Applied Consumer Psychology
- How to use psychological insights in marketing
Engelsk
Bogcover for Applied Consumer Psychology af Gareth J Harvey, 9781398620797
Specifikationer
Sprog:
Engelsk
Sider:
424
ISBN-13:
9781398620797
Indbinding:
Paperback
ISBN-10:
1398620793
Udg. Dato:
3 dec 2025
Størrelse i cm:
24,0 x 17,0 x 1,5
Forlag:
Oplagsdato:
3 dec 2025
Forfatter(e):

Applied Consumer Psychology

- How to use psychological insights in marketing
Engelsk
Paperback 2025
Format:

Bog beskrivelse
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
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422 kr
spar 9%
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Udkommer 03-12-2025

Specifikationer
Sprog:
Engelsk
Sider:
424
ISBN-13:
9781398620797
Indbinding:
Paperback
ISBN-10:
1398620793
Udg. Dato:
3 dec 2025
Størrelse i cm:
24,0 x 17,0 x 1,5
Forlag:
Oplagsdato:
3 dec 2025
Forfatter(e):
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