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Applied Marketing Analytics Using Python

Af: Raoul V. Kubler, Gokhan Yildirim Engelsk Paperback

Applied Marketing Analytics Using Python

Af: Raoul V. Kubler, Gokhan Yildirim Engelsk Paperback
Tjek vores konkurrenters priser
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.

Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. 

Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.

Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.

Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Tjek vores konkurrenters priser
Normalpris
kr 488
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.

Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. 

Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.

Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.

Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Produktdetaljer
Sprog: Engelsk
Sider: 384
ISBN-13: 9781529684162
Indbinding: Paperback
Udgave:
ISBN-10: 1529684161
Udg. Dato: 1 apr 2025
Længde: 22mm
Bredde: 246mm
Højde: 189mm
Forlag: Sage Publications Ltd
Oplagsdato: 1 apr 2025
Forfatter(e) Raoul V. Kubler, Gokhan Yildirim


Kategori Forskningsledelse og udviklingsledelse


ISBN-13 9781529684162


Sprog Engelsk


Indbinding Paperback


Sider 384


Udgave


Længde 22mm


Bredde 246mm


Højde 189mm


Udg. Dato 1 apr 2025


Oplagsdato 1 apr 2025


Forlag Sage Publications Ltd

Kategori sammenhænge