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Applied Marketing Analytics Using Python
Engelsk
Bogcover for Applied Marketing Analytics Using Python af Raoul V. Kubler, Gokhan Yildirim, 9781529684162
Specifikationer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9781529684162
Indbinding:
Paperback
ISBN-10:
1529684161
Udg. Dato:
1 apr 2025
Størrelse i cm:
18,9 x 24,6 x 2,2
Oplagsdato:
1 apr 2025

Applied Marketing Analytics Using Python

Engelsk
Paperback 2025
Format:

Bog beskrivelse
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers.Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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Specifikationer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9781529684162
Indbinding:
Paperback
ISBN-10:
1529684161
Udg. Dato:
1 apr 2025
Størrelse i cm:
18,9 x 24,6 x 2,2
Oplagsdato:
1 apr 2025
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