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Appraisal and the Transcreation of Marketing Texts
- Persuasion in Chinese and English
Engelsk
Bogcover for Appraisal and the Transcreation of Marketing Texts af Nga-Ki Mavis Ho, 9781032269368
Specifikationer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9781032269368
Indbinding:
Paperback
ISBN-10:
1032269367
Kategori:
Udg. Dato:
26 maj 2025
Størrelse i cm:
22,9 x 15,2 x 1,4
Oplagsdato:
26 maj 2025
Forfatter(e):

Appraisal and the Transcreation of Marketing Texts

- Persuasion in Chinese and English
Engelsk
Paperback 2025
Format:

Bog beskrivelse
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.
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Specifikationer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9781032269368
Indbinding:
Paperback
ISBN-10:
1032269367
Kategori:
Udg. Dato:
26 maj 2025
Størrelse i cm:
22,9 x 15,2 x 1,4
Oplagsdato:
26 maj 2025
Forfatter(e):
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