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Archipelago Tourism
- Policies and Practices
Engelsk
Bogcover for Archipelago Tourism af , 9781138083875
Specifikationer
Sprog:
Engelsk
Sider:
292
ISBN-13:
9781138083875
Indbinding:
Paperback
ISBN-10:
1138083879
Kategori:
Udg. Dato:
7 jun 2017
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
7 jun 2017

Archipelago Tourism

- Policies and Practices
Engelsk
Paperback 2017
Format:

Bog beskrivelse
Exploring the conceptual insights provided by the archipelagic ''twist'' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. The book asks and seeks to answer such questions as: How to ''sell'' a multi-island destination, without risking a message that may be too complex and diffuse for audiences to grab on to? Does one encourage visitors to do ''island hopping''; and, if so, how and with what logistic facilities? How does one ascribe specific island destinations within an overall archipelago brand? Would smaller islands rebel against a composite branding strategy that actually benefits other islands? How does one read or craft transport policies as a function of the ''reterritorialisation'' of a multi-island space? This book pioneers the exploration of the archipelago as tourism study focus (and not just locus); a heuristic device for rendering islands as sites of different tourism practices, industries and policies, but also of challenges and possibilities.
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Specifikationer
Sprog:
Engelsk
Sider:
292
ISBN-13:
9781138083875
Indbinding:
Paperback
ISBN-10:
1138083879
Kategori:
Udg. Dato:
7 jun 2017
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
7 jun 2017
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