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Architecting Experience: A Conversion Science Handbook
Engelsk
Bogcover for Architecting Experience: A Conversion Science Handbook af Scot R Wheeler, 9789811219863
Specifikationer
Sprog:
Engelsk
Sider:
292
ISBN-13:
9789811219863
Indbinding:
Hardback
ISBN-10:
9811219869
Udg. Dato:
20 aug 2020
Størrelse i cm:
Oplagsdato:
20 aug 2020
Forfatter(e):

Architecting Experience: A Conversion Science Handbook

Engelsk
Hardback 2020
Format:

Bog beskrivelse

This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and experiences.

Whether working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement strategies.

This edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.

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Specifikationer
Sprog:
Engelsk
Sider:
292
ISBN-13:
9789811219863
Indbinding:
Hardback
ISBN-10:
9811219869
Udg. Dato:
20 aug 2020
Størrelse i cm:
Oplagsdato:
20 aug 2020
Forfatter(e):
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