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Artificial Intelligence along the Customer Journey
- A Customer Experience Perspective
Engelsk
Bogcover for Artificial Intelligence along the Customer Journey af Emanuela Stagno, Ada Maria Barone, 9783031487941
Specifikationer
Sprog:
Engelsk
Sider:
127
ISBN-13:
9783031487941
Indbinding:
Paperback
ISBN-10:
303148794X
Kategori:
Udg. Dato:
21 dec 2024
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
21 dec 2024

Artificial Intelligence along the Customer Journey

- A Customer Experience Perspective
Engelsk
Paperback 2024
Format:

Bog beskrivelse

The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions).


Covering a range of technologies, such as augmented reality, voice assistants, chatbots and robots, readers will be able to learn which strategies and AI solutions are more effective at different stages of the customer journey.

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Specifikationer
Sprog:
Engelsk
Sider:
127
ISBN-13:
9783031487941
Indbinding:
Paperback
ISBN-10:
303148794X
Kategori:
Udg. Dato:
21 dec 2024
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
21 dec 2024
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