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Artificial Intelligence for Marketing Management
Engelsk
Bogcover for Artificial Intelligence for Marketing Management af , 9781032248493
Specifikationer
Sprog:
Engelsk
Sider:
206
ISBN-13:
9781032248493
Indbinding:
Paperback
ISBN-10:
1032248491
Udg. Dato:
27 maj 2024
Størrelse i cm:
23,4 x 15,7 x 1,9
Oplagsdato:
27 maj 2024

Artificial Intelligence for Marketing Management

Engelsk
Paperback 2024
Format:

Bog beskrivelse

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management.

This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.

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Specifikationer
Sprog:
Engelsk
Sider:
206
ISBN-13:
9781032248493
Indbinding:
Paperback
ISBN-10:
1032248491
Udg. Dato:
27 maj 2024
Størrelse i cm:
23,4 x 15,7 x 1,9
Oplagsdato:
27 maj 2024
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