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Arts Marketing
Engelsk
Bogcover for Arts Marketing af Peter Fraser, Finola Kerrigan, Mustafa Ozbilgin, 9780750659680
Specifikationer
Sprog:
Engelsk
Sider:
234
ISBN-13:
9780750659680
Indbinding:
Paperback
ISBN-10:
0750659688
Kategori:
Udg. Dato:
11 maj 2004
Størrelse i cm:
24,7 x 19,1 x 1,3
Oplagsdato:
11 maj 2004
Paperback 2004
Format:

Bog beskrivelse
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.

Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.

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Specifikationer
Sprog:
Engelsk
Sider:
234
ISBN-13:
9780750659680
Indbinding:
Paperback
ISBN-10:
0750659688
Kategori:
Udg. Dato:
11 maj 2004
Størrelse i cm:
24,7 x 19,1 x 1,3
Oplagsdato:
11 maj 2004
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