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Asian Brand Strategy
- How Asia Builds Strong Brands
Af: M. Roll
Engelsk Paperback

Asian Brand Strategy

- How Asia Builds Strong Brands
Af: M. Roll
Engelsk Paperback

429 kr
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Om denne bog
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Product detaljer
Sprog:
Engelsk
Sider:
254
ISBN-13:
9781349543700
Indbinding:
Paperback
Udgave:
ISBN-10:
1349543705
Kategori:
Udg. Dato:
1 jan 2006
Længde:
0mm
Bredde:
140mm
Højde:
216mm
Forlag:
Palgrave Macmillan
Oplagsdato:
1 jan 2006
Forfatter(e):
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