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Assessing Organizational Communication
- Strategic Communication Audits
Engelsk
Bogcover for Assessing Organizational Communication af Cal W. Downs, Allyson D. Adrian, 9781593850104
Specifikationer
Sprog:
Engelsk
Sider:
292
ISBN-13:
9781593850104
Indbinding:
Paperback
ISBN-10:
1593850107
Udg. Dato:
15 jul 2004
Størrelse i cm:
25,2 x 18,0 x 1,6
Oplagsdato:
15 jul 2004

Assessing Organizational Communication

- Strategic Communication Audits
Engelsk
Paperback 2004
Format:

Bog beskrivelse
This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors'' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor volume to Cal Downs''s popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today''s critical issues and best practices. It will serve as both an authoritative primer for human resource and management consultants and a comprehensive text for undergraduate and graduate students in organizational communication.
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Specifikationer
Sprog:
Engelsk
Sider:
292
ISBN-13:
9781593850104
Indbinding:
Paperback
ISBN-10:
1593850107
Udg. Dato:
15 jul 2004
Størrelse i cm:
25,2 x 18,0 x 1,6
Oplagsdato:
15 jul 2004
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