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Atmospheric Turn in Culture and Tourism
- Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding
Engelsk Hardback

Atmospheric Turn in Culture and Tourism

- Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding
Engelsk Hardback

1.209 kr
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Om denne bog
Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.
Product detaljer
Sprog:
Engelsk
Sider:
360
ISBN-13:
9781838670719
Indbinding:
Hardback
Udgave:
ISBN-10:
1838670718
Kategori:
Udg. Dato:
29 nov 2019
Længde:
23mm
Bredde:
152mm
Højde:
229mm
Forlag:
Emerald Publishing Limited
Oplagsdato:
29 nov 2019
Forfatter(e):
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