Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Audience Evolution
- New Technologies and the Transformation of Media Audiences
Engelsk Hardback
Se mere i:
Audience Evolution
- New Technologies and the Transformation of Media Audiences
Engelsk Hardback

924 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions.
Product detaljer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9780231150347
Indbinding:
Hardback
Udgave:
ISBN-10:
0231150342
Kategori:
Udg. Dato:
26 nov 2010
Længde:
0mm
Bredde:
152mm
Højde:
229mm
Forlag:
Columbia University Press
Oplagsdato:
26 nov 2010
Forfatter(e):
Vi anbefaler også
Kategori sammenhænge