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Audiovisual Translation in India
- Trends and Practices
Engelsk
Bogcover for Audiovisual Translation in India af J. Prabhakar Rao, Priyanka Rachabattuni, 9781032849652
Specifikationer
Sprog:
Engelsk
Sider:
158
ISBN-13:
9781032849652
Indbinding:
Paperback
ISBN-10:
1032849657
Kategori:
Udg. Dato:
20 aug 2024
Størrelse i cm:
15,6 x 23,4 x 1,2
Oplagsdato:
20 aug 2024

Audiovisual Translation in India

- Trends and Practices
Engelsk
Paperback 2024
Format:

Bog beskrivelse

This book provides a comprehensive introduction to Audiovisual Translation (AVT) in India. It examines the AVT of TV advertisements, analyses trends and practices of AVT in India, and studies the challenges faced by AV translators, including synchronising video with voice/dialogue in advertisements and time and space/text compression for subtitling. The volume studies the interplay of language, culture transfer, and the role of the AV translator in Indian AV advertisement translations and looks at how global advertising impacts local language and culture. It emphasises the role of the translator and explores how the translator devises strategies by considering various elements in an AV medium to achieve equivalence through the translation process.

Drawing on case studies, this work will be indispensable to students and researchers of translation studies, media studies, language and linguistics, advertising, film studies, communication studies, and South Asian studies.

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Specifikationer
Sprog:
Engelsk
Sider:
158
ISBN-13:
9781032849652
Indbinding:
Paperback
ISBN-10:
1032849657
Kategori:
Udg. Dato:
20 aug 2024
Størrelse i cm:
15,6 x 23,4 x 1,2
Oplagsdato:
20 aug 2024
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