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B2B Customer Engagement Strategy

- An Introduction to Managing Customer Experience
Af: Daniel D. Prior Engelsk Paperback

B2B Customer Engagement Strategy

- An Introduction to Managing Customer Experience
Af: Daniel D. Prior Engelsk Paperback
Tjek vores konkurrenters priser

Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement. 

Creating high customer engagement is challenging without a cohesive, strategic approach - particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities - customer journey management, customer relationship management, customer communications and data analytics and insight to succeed. 

With a myriad of case studies, discussion questions and prompts for further reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to  build their customer engagement capability. 


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Tjek vores konkurrenters priser
Normalpris
kr 621
Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser

Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement. 

Creating high customer engagement is challenging without a cohesive, strategic approach - particularly in B2B markets. This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities - customer journey management, customer relationship management, customer communications and data analytics and insight to succeed. 

With a myriad of case studies, discussion questions and prompts for further reading, the textbook translates theory into practice and serves as a useful foundation for executive courses as well as fundamental reading for masters-level specialist courses in customer engagement, marketing, sales, and strategy. In addition, practitioners in supplier firms will also be able to use to  build their customer engagement capability. 


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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 226
ISBN-13: 9783031234088
Indbinding: Paperback
Udgave:
ISBN-10: 3031234081
Kategori: Kundeservice
Udg. Dato: 4 apr 2023
Længde: 17mm
Bredde: 236mm
Højde: 154mm
Forlag: Springer International Publishing AG
Oplagsdato: 4 apr 2023
Forfatter(e): Daniel D. Prior
Forfatter(e) Daniel D. Prior

Kategori Kundeservice

ISBN-13 9783031234088

Sprog Engelsk

Indbinding Paperback

Sider 226

Udgave

Længde 17mm

Bredde 236mm

Højde 154mm

Udg. Dato 4 apr 2023

Oplagsdato 4 apr 2023

Forlag Springer International Publishing AG

Kategori sammenhænge