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B2B Customer Experience

- A Practical Guide to Delivering Exceptional CX
Af: Nick Hague, Paul Hague Engelsk Paperback

B2B Customer Experience

- A Practical Guide to Delivering Exceptional CX
Af: Nick Hague, Paul Hague Engelsk Paperback
Tjek vores konkurrenters priser

Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management.

B2B Customer Experience
shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment.

Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience.

Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.

Tjek vores konkurrenters priser
Normalpris
kr 356
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management.

B2B Customer Experience
shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment.

Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience.

Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.

Produktdetaljer
Sprog: Engelsk
Sider: 272
ISBN-13: 9781398608511
Indbinding: Paperback
Udgave:
ISBN-10: 1398608513
Udg. Dato: 3 maj 2023
Længde: 18mm
Bredde: 234mm
Højde: 155mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 maj 2023
Forfatter(e): Nick Hague, Paul Hague
Forfatter(e) Nick Hague, Paul Hague


Kategori Salgs- & markedsføringsledelse


ISBN-13 9781398608511


Sprog Engelsk


Indbinding Paperback


Sider 272


Udgave


Længde 18mm


Bredde 234mm


Højde 155mm


Udg. Dato 3 maj 2023


Oplagsdato 3 maj 2023


Forlag Kogan Page Ltd

Kategori sammenhænge