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B2B Digital Marketing Strategy

- How to Use New Frameworks and Models to Achieve Growth
Af: Simon Hall Engelsk Paperback

B2B Digital Marketing Strategy

- How to Use New Frameworks and Models to Achieve Growth
Af: Simon Hall Engelsk Paperback
Tjek vores konkurrenters priser

Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide.

B2B Digital Marketing Strategy
is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space.

Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.

Tjek vores konkurrenters priser
Normalpris
kr 371
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide.

B2B Digital Marketing Strategy
is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space.

Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.

Produktdetaljer
Sprog: Engelsk
Sider: 392
ISBN-13: 9781398610170
Indbinding: Paperback
Udgave:
ISBN-10: 1398610178
Udg. Dato: 3 okt 2023
Længde: 23mm
Bredde: 157mm
Højde: 232mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 okt 2023
Forfatter(e): Simon Hall
Forfatter(e) Simon Hall


Kategori Forretningsstrategier


ISBN-13 9781398610170


Sprog Engelsk


Indbinding Paperback


Sider 392


Udgave


Længde 23mm


Bredde 157mm


Højde 232mm


Udg. Dato 3 okt 2023


Oplagsdato 3 okt 2023


Forlag Kogan Page Ltd

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