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Babe Ruth and the Creation of the Celebrity Athlete

Af: Thomas Barthel Engelsk Paperback

Babe Ruth and the Creation of the Celebrity Athlete

Af: Thomas Barthel Engelsk Paperback
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From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball''s first publicity agent.

Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth''s ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh''s writers made him a hero, crafting his public image as a lovable scalawag.

Were the stories true? It didn''t matter--they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruth''s ascendance as the first great media-created superstar and celebrity product endorser.

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From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball''s first publicity agent.

Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth''s ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh''s writers made him a hero, crafting his public image as a lovable scalawag.

Were the stories true? It didn''t matter--they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruth''s ascendance as the first great media-created superstar and celebrity product endorser.

Produktdetaljer
Sprog: Engelsk
Sider: 286
ISBN-13: 9781476665320
Indbinding: Paperback
Udgave:
ISBN-10: 147666532X
Kategori: Populærkultur
Udg. Dato: 30 jul 2018
Længde: 15mm
Bredde: 178mm
Højde: 254mm
Forlag: McFarland & Co Inc
Oplagsdato: 30 jul 2018
Forfatter(e): Thomas Barthel
Forfatter(e) Thomas Barthel


Kategori Populærkultur


ISBN-13 9781476665320


Sprog Engelsk


Indbinding Paperback


Sider 286


Udgave


Længde 15mm


Bredde 178mm


Højde 254mm


Udg. Dato 30 jul 2018


Oplagsdato 30 jul 2018


Forlag McFarland & Co Inc

Kategori sammenhænge