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Baked In

- Creating Products and Businesses That Market Themselves
Af: John Winsor, Alex Bogusky Engelsk Paperback

Baked In

- Creating Products and Businesses That Market Themselves
Af: John Winsor, Alex Bogusky Engelsk Paperback
Tjek vores konkurrenters priser
Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today, it''s within the product itself that a brand has the most leverage with consumers. So where should companies start? They must take their brands back to their foundations and realize that the message is not the product, but that the product is the message. Authors Alex Bogusky and John Winsor have worked with some of the most important brands in today''s marketplace, including American Express, Best Buy, Burger King, Coca-Cola, Google, Nike, Microsoft, Patagonia, and Toyota, utilizing the tools they discuss in this book. Writing in a swift, irreverent style, Bogusky and Winsor make readers feel like they are getting a front-row seat at a top-level marketing strategy session.
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Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser
Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today, it''s within the product itself that a brand has the most leverage with consumers. So where should companies start? They must take their brands back to their foundations and realize that the message is not the product, but that the product is the message. Authors Alex Bogusky and John Winsor have worked with some of the most important brands in today''s marketplace, including American Express, Best Buy, Burger King, Coca-Cola, Google, Nike, Microsoft, Patagonia, and Toyota, utilizing the tools they discuss in this book. Writing in a swift, irreverent style, Bogusky and Winsor make readers feel like they are getting a front-row seat at a top-level marketing strategy session.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 152
ISBN-13: 9781932841572
Indbinding: Paperback
Udgave:
ISBN-10: 1932841571
Kategori: Salg og marketing
Udg. Dato: 13 jan 2011
Længde: 11mm
Bredde: 122mm
Højde: 184mm
Forlag: Agate Publishing
Oplagsdato: 13 jan 2011
Forfatter(e): John Winsor, Alex Bogusky
Forfatter(e) John Winsor, Alex Bogusky

Kategori Salg og marketing

ISBN-13 9781932841572

Sprog Engelsk

Indbinding Paperback

Sider 152

Udgave

Længde 11mm

Bredde 122mm

Højde 184mm

Udg. Dato 13 jan 2011

Oplagsdato 13 jan 2011

Forlag Agate Publishing

Kategori sammenhænge