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Balancing Capacity And Demand In Service Operations
Engelsk Paperback
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Balancing Capacity And Demand In Service Operations
Engelsk Paperback

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Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets of success in such businesses. By working with managers in operations and human resources, service marketers need to develop strategies to bring demand and capacity into balance, in ways that create benefits for customers as well as to improve profitability for the business. Balancing Capacity and Demand in Service Operations is the seventh volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Product detaljer
Sprog:
Engelsk
Sider:
55
ISBN-13:
9781944659271
Indbinding:
Paperback
Udgave:
ISBN-10:
1944659277
Udg. Dato:
31 okt 2017
Længde:
0mm
Bredde:
0mm
Højde:
0mm
Forlag:
World Scientific Publishing Co Inc (USA)
Oplagsdato:
31 okt 2017
Forfatter(e):
Kategori sammenhænge