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Balancing Capacity And Demand In Service Operations
Engelsk
Bogcover for Balancing Capacity And Demand In Service Operations af Jochen Wirtz, 9781944659271
Specifikationer
Sprog:
Engelsk
Sider:
55
ISBN-13:
9781944659271
Indbinding:
Paperback
ISBN-10:
1944659277
Udg. Dato:
31 okt 2017
Størrelse i cm:
Oplagsdato:
31 okt 2017
Forfatter(e):

Balancing Capacity And Demand In Service Operations

Engelsk
Paperback 2017
Format:

Bog beskrivelse

 

Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets of success in such businesses. By working with managers in operations and human resources, service marketers need to develop strategies to bring demand and capacity into balance, in ways that create benefits for customers as well as to improve profitability for the business. Balancing Capacity and Demand in Service Operations is the seventh volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

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Specifikationer
Sprog:
Engelsk
Sider:
55
ISBN-13:
9781944659271
Indbinding:
Paperback
ISBN-10:
1944659277
Udg. Dato:
31 okt 2017
Størrelse i cm:
Oplagsdato:
31 okt 2017
Forfatter(e):
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