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Baseball, Inc.

- The National Pastime as Big Business
Af: Frank P. Jozsa Engelsk Paperback

Baseball, Inc.

- The National Pastime as Big Business
Af: Frank P. Jozsa Engelsk Paperback
Tjek vores konkurrenters priser

During the second half of the twentieth century, Major League Baseball and its affiliated minor leagues evolved from local and regional entities governing the play of America''s favorite pastime to national business organizations. The relocation of teams, league expansion, the advent of free agency and an influx of international players has made baseball big business, on an increasingly global scale.

Focusing on the last fifty years, this work examines the past and present commercial elements of organized baseball, emphasizing the dual roles--competitive sport and profitable business--which the sport must now fulfill. Twenty-five essays cover five areas integral to the economic side of baseball: business and finance, human resources, international relations, management and leadership and sports marketing. Detailed discussions of the redistribution of revenues, the history of player unionization, aggressive global marketing, strategies of franchise owners and an evaluation of fan costs, among other topics introduce the reader to the important issues and specific challenges professional baseball faces in an increasingly crowded--yet geographically expansive--sports marketplace. The work is also indexed.

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During the second half of the twentieth century, Major League Baseball and its affiliated minor leagues evolved from local and regional entities governing the play of America''s favorite pastime to national business organizations. The relocation of teams, league expansion, the advent of free agency and an influx of international players has made baseball big business, on an increasingly global scale.

Focusing on the last fifty years, this work examines the past and present commercial elements of organized baseball, emphasizing the dual roles--competitive sport and profitable business--which the sport must now fulfill. Twenty-five essays cover five areas integral to the economic side of baseball: business and finance, human resources, international relations, management and leadership and sports marketing. Detailed discussions of the redistribution of revenues, the history of player unionization, aggressive global marketing, strategies of franchise owners and an evaluation of fan costs, among other topics introduce the reader to the important issues and specific challenges professional baseball faces in an increasingly crowded--yet geographically expansive--sports marketplace. The work is also indexed.

Produktdetaljer
Sprog: Engelsk
Sider: 292
ISBN-13: 9780786425341
Indbinding: Paperback
Udgave:
ISBN-10: 0786425342
Kategori: Serviceerhverv
Udg. Dato: 17 feb 2006
Længde: 15mm
Bredde: 178mm
Højde: 254mm
Forlag: McFarland & Co Inc
Oplagsdato: 17 feb 2006
Forfatter(e): Frank P. Jozsa
Forfatter(e) Frank P. Jozsa


Kategori Serviceerhverv


ISBN-13 9780786425341


Sprog Engelsk


Indbinding Paperback


Sider 292


Udgave


Længde 15mm


Bredde 178mm


Højde 254mm


Udg. Dato 17 feb 2006


Oplagsdato 17 feb 2006


Forlag McFarland & Co Inc

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