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  3. Arbejds- & erhvervspsykologi

Becoming a Consumer Psychologist

Af: Rajesh Bagchi, Ashwani Monga Engelsk Paperback

Becoming a Consumer Psychologist

Af: Rajesh Bagchi, Ashwani Monga Engelsk Paperback
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Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area.

Monga and Bagchi lay out the varied experiences that lead one to be a consumer psychologist in academia, marketing, or public policy. The book discusses the academic route in detail, guiding you on how to apply to schools, including for a Ph.D., what courses to take, and what to expect during your educational experience and after. It also discusses other routes that lead to diverse non-academic career paths in which practitioners apply their knowledge about consumer psychology.　

The authors'' guidance is backed by their own experiences as consumer psychology researchers, mentors, and journal Associate Editors; and the insights that the authors have gathered exclusively for this book from 23 other leading academics and practitioners. This book is essential reading for anyone looking to start their career in consumer psychology, and for mentors and advisors who are guiding students about career choices.

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Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area.

Monga and Bagchi lay out the varied experiences that lead one to be a consumer psychologist in academia, marketing, or public policy. The book discusses the academic route in detail, guiding you on how to apply to schools, including for a Ph.D., what courses to take, and what to expect during your educational experience and after. It also discusses other routes that lead to diverse non-academic career paths in which practitioners apply their knowledge about consumer psychology.　

The authors'' guidance is backed by their own experiences as consumer psychology researchers, mentors, and journal Associate Editors; and the insights that the authors have gathered exclusively for this book from 23 other leading academics and practitioners. This book is essential reading for anyone looking to start their career in consumer psychology, and for mentors and advisors who are guiding students about career choices.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 160
ISBN-13: 9781138480858
Indbinding: Paperback
Udgave:
ISBN-10: 1138480851
Kategori: Arbejds- & erhvervspsykologi
Udg. Dato: 28 nov 2019
Længde: 10mm
Bredde: 147mm
Højde: 198mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 28 nov 2019
Forfatter(e): Rajesh Bagchi, Ashwani Monga
Forfatter(e) Rajesh Bagchi, Ashwani Monga

Kategori Arbejds- & erhvervspsykologi

ISBN-13 9781138480858

Sprog Engelsk

Indbinding Paperback

Sider 160

Udgave

Længde 10mm

Bredde 147mm

Højde 198mm

Udg. Dato 28 nov 2019

Oplagsdato 28 nov 2019

Forlag Taylor & Francis Ltd

Kategori sammenhænge