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Behavioural Business

- The Psychology of Decisions in Economy, Business and Policy Contexts
Engelsk Hardback

Behavioural Business

- The Psychology of Decisions in Economy, Business and Policy Contexts
Engelsk Hardback
Tjek vores konkurrenters priser

This book explores all aspects of the new and emerging area of behavioural business. This book identifies behavioural business as a powerful application of the latest insights and tools from psychology and behavioural science to decision-making in business, management and policy.  

This book uniquely positions behavioural business as different from both behavioural economics and psychology. This book instead applies a fresh focus on behavioural interventions in policy and business. This book introduces this new area and showcases what it contributes to a number of important contemporary business and policy issues. These include behavioural insights for managers in diverse and multi-cultural workplaces, designers of organisations, interventions, products and services, financial advisors, public policy makers, business creatives and entrepreneurs as well as charity and NGO practitioners.  

This book summarises state-of-the-art knowledge in the areas of expertise of the authors, who are members of the Behavioural Business Lab at RMIT University in Australia. This book will interest advanced students in related subjects as well as academics and policy makers hoping to learn and apply behavioural insights to their areas of expertise. 

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This book explores all aspects of the new and emerging area of behavioural business. This book identifies behavioural business as a powerful application of the latest insights and tools from psychology and behavioural science to decision-making in business, management and policy.  

This book uniquely positions behavioural business as different from both behavioural economics and psychology. This book instead applies a fresh focus on behavioural interventions in policy and business. This book introduces this new area and showcases what it contributes to a number of important contemporary business and policy issues. These include behavioural insights for managers in diverse and multi-cultural workplaces, designers of organisations, interventions, products and services, financial advisors, public policy makers, business creatives and entrepreneurs as well as charity and NGO practitioners.  

This book summarises state-of-the-art knowledge in the areas of expertise of the authors, who are members of the Behavioural Business Lab at RMIT University in Australia. This book will interest advanced students in related subjects as well as academics and policy makers hoping to learn and apply behavioural insights to their areas of expertise. 

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 222
ISBN-13: 9789811955457
Indbinding: Hardback
Udgave:
ISBN-10: 981195545X
Kategori: Virksomhedsøkonomi
Udg. Dato: 11 apr 2023
Længde: 0mm
Bredde: 155mm
Højde: 235mm
Forlag: Springer Verlag, Singapore
Oplagsdato: 11 apr 2023
Forfatter(e):
Forfatter(e)

Kategori Virksomhedsøkonomi

ISBN-13 9789811955457

Sprog Engelsk

Indbinding Hardback

Sider 222

Udgave

Længde 0mm

Bredde 155mm

Højde 235mm

Udg. Dato 11 apr 2023

Oplagsdato 11 apr 2023

Forlag Springer Verlag, Singapore

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