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Best Story Wins
- Storytelling for business success: An Economist Edge book
Engelsk
Bogcover for Best Story Wins af Mark Edwards, 9781800815773
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781800815773
Indbinding:
Paperback
ISBN-10:
1800815778
Udg. Dato:
13 jun 2024
Størrelse i cm:
12,9 x 19,9 x 1,9
Oplagsdato:
13 jun 2024
Forfatter(e):
Paperback 2024
Format:

Bog beskrivelse
Whether you''re standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat.Why? The short answer is that people don''t make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero''s Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all.
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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781800815773
Indbinding:
Paperback
ISBN-10:
1800815778
Udg. Dato:
13 jun 2024
Størrelse i cm:
12,9 x 19,9 x 1,9
Oplagsdato:
13 jun 2024
Forfatter(e):
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