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Beyond Spin
- The Power of Strategic Corporate Journalism
Engelsk Paperback

Beyond Spin

- The Power of Strategic Corporate Journalism
Engelsk Paperback

234 kr
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6 - 8 hverdage

Om denne bog
Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis.
Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9780787945503
Indbinding:
Paperback
Udgave:
ISBN-10:
0787945501
Kategori:
Udg. Dato:
22 nov 1999
Længde:
18mm
Bredde:
154mm
Højde:
228mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
22 nov 1999
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