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Beyond Traditional Marketing

- Innovations in Marketing Practice

Beyond Traditional Marketing

- Innovations in Marketing Practice
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This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level.
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This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level.
Produktdetaljer
Sprog: Engelsk
Sider: 328
ISBN-13: 9780470011461
Indbinding: Paperback
Udgave:
ISBN-10: 0470011467
Kategori: Salg og marketing
Udg. Dato: 8 apr 2005
Længde: 18mm
Bredde: 174mm
Højde: 210mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 8 apr 2005
Forfatter(e) Jacques Horovitz, Dominique Turpin, Kamran Kashani, Adrian Ryans, Jean-Pierre Jeannet, Sean Meehan, John Walsh


Kategori Salg og marketing


ISBN-13 9780470011461


Sprog Engelsk


Indbinding Paperback


Sider 328


Udgave


Længde 18mm


Bredde 174mm


Højde 210mm


Udg. Dato 8 apr 2005


Oplagsdato 8 apr 2005


Forlag John Wiley & Sons Inc

Kategori sammenhænge