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Beyond Traditional Marketing
- Innovations in Marketing Practice
Engelsk Paperback
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Beyond Traditional Marketing
- Innovations in Marketing Practice
Engelsk Paperback

401 kr
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Om denne bog
This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level.
Product detaljer
Sprog:
Engelsk
Sider:
328
ISBN-13:
9780470011461
Indbinding:
Paperback
Udgave:
ISBN-10:
0470011467
Kategori:
Udg. Dato:
8 apr 2005
Længde:
18mm
Bredde:
174mm
Højde:
210mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
8 apr 2005
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