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Big Brands Are Watching You
- Marketing Social Justice and Digital Culture
Engelsk
Bogcover for Big Brands Are Watching You af Francesca Sobande, 9780520387065
Specifikationer
Sprog:
Engelsk
Sider:
252
ISBN-13:
9780520387065
Indbinding:
Hardback
ISBN-10:
0520387066
Udg. Dato:
10 jan 2024
Størrelse i cm:
21,0 x 14,0 x 2,0
Oplagsdato:
10 jan 2024
Forfatter(e):

Big Brands Are Watching You

- Marketing Social Justice and Digital Culture
Engelsk
Hardback 2024
Format:

Bog beskrivelse
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You? investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
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Specifikationer
Sprog:
Engelsk
Sider:
252
ISBN-13:
9780520387065
Indbinding:
Hardback
ISBN-10:
0520387066
Udg. Dato:
10 jan 2024
Størrelse i cm:
21,0 x 14,0 x 2,0
Oplagsdato:
10 jan 2024
Forfatter(e):
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