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Big Brands Are Watching You

- Marketing Social Justice and Digital Culture
Af: Francesca Sobande Engelsk Paperback

Big Brands Are Watching You

- Marketing Social Justice and Digital Culture
Af: Francesca Sobande Engelsk Paperback
Tjek vores konkurrenters priser
How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You? investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
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How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You? investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.
Produktdetaljer
Sprog: Engelsk
Sider: 252
ISBN-13: 9780520387072
Indbinding: Paperback
Udgave:
ISBN-10: 0520387074
Udg. Dato: 10 jan 2024
Længde: 18mm
Bredde: 209mm
Højde: 140mm
Forlag: University of California Press
Oplagsdato: 10 jan 2024
Forfatter(e): Francesca Sobande
Forfatter(e) Francesca Sobande


Kategori Sociologi og antropologi


ISBN-13 9780520387072


Sprog Engelsk


Indbinding Paperback


Sider 252


Udgave


Længde 18mm


Bredde 209mm


Højde 140mm


Udg. Dato 10 jan 2024


Oplagsdato 10 jan 2024


Forlag University of California Press

Kategori sammenhænge